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Trust in C2C Electronic Commerce: Ten Years Later
Journal of Computer Information Systems ( IF 2.5 ) Pub Date : 2019-04-15 , DOI: 10.1080/08874417.2019.1598829
Lori N. K. Leonard 1 , Kiku Jones 2
Affiliation  

In 2008, Jones and Leonard developed and tested a model of trust in consumer-to-consumer (C2C) electronic commerce (e-commerce). The authors expected that natural propensity to trust (NPT) and perc...

中文翻译:

信任 C2C 电子商务:十年后

2008 年,Jones 和 Leonard 开发并测试了消费者对消费者(C2C)电子商务(e-commerce)的信任模型。作者预计自然信任倾向(NPT)和perc ...
更新日期:2019-04-15
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