当前位置：
X-MOL 学术
›
J. Comput. Inform. Syst.
›
论文详情
Our official English website, www.x-mol.net, welcomes your
feedback! (Note: you will need to create a separate account there.)
Attitudinal and Behavioral Loyalty Toward Virtual Goods
Journal of Computer Information Systems ( IF 2.5 ) Pub Date : 2019-02-15 , DOI: 10.1080/08874417.2019.1568844 Puneet Kaur, Amandeep Dhir, Sufen Chen, Risto Rajala
Journal of Computer Information Systems ( IF 2.5 ) Pub Date : 2019-02-15 , DOI: 10.1080/08874417.2019.1568844 Puneet Kaur, Amandeep Dhir, Sufen Chen, Risto Rajala
ABSTRACTThe relationship between loyalty, purchasing of virtual goods, and use behavior of mobile instant messaging (MIM) was examined. Two forms of loyalty, attitudinal and behavioral loyalty, wer...
中文翻译：
对虚拟商品的态度和行为忠诚度
摘要研究了忠诚度、虚拟商品购买和移动即时通讯 (MIM) 使用行为之间的关系。两种形式的忠诚，态度忠诚和行为忠诚，...
更新日期：2019-02-15
中文翻译：
对虚拟商品的态度和行为忠诚度
摘要研究了忠诚度、虚拟商品购买和移动即时通讯 (MIM) 使用行为之间的关系。两种形式的忠诚，态度忠诚和行为忠诚，...
京公网安备 11010802027423号