ABSTRACT Social media is relied upon as a single portal for entertainment, communication, and news. To understand determinants of new sharing, we empirically evaluate data from 188 Facebook users with PLS structural equation modelling. Results support the significant influence of information sharing and status seeking gratifications on news sharing, and that this significance varies across contexts. We find that status seeking gratification has a stronger effect on news sharing when news quality is more emphasized. In other words, sharing low-quality news can be damaging to an individual’s status and they try to avoid it. However, information sharing gratification has a stronger effect on news sharing for those individuals who rely more on credibility and may be employing more heuristic selection approaches. This work has opened up new opportunities for further research and it is hoped that this may contribute to improving the quality and experience of news sharing in social media.

中文翻译：

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社交媒体上新闻分享行为的决定因素

摘要 社交媒体被用作娱乐、交流和新闻的单一门户。为了了解新共享的决定因素，我们使用 PLS 结构方程模型对来自 188 个 Facebook 用户的数据进行了实证评估。结果支持信息共享和地位寻求满足对新闻共享的显着影响，并且这种重要性因上下文而异。我们发现，当更强调新闻质量时，地位寻求满足对新闻分享的影响更大。换句话说，分享低质量的新闻可能会损害个人的地位，他们会尽量避免这种情况。然而，对于那些更依赖可信度并可能采用更多启发式选择方法的个人来说，信息共享满足对新闻共享的影响更大。