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The Effect of Age-Stigma Concealment on Social Evaluations
Basic and Applied Social Psychology ( IF 1.518 ) Pub Date : 2020-03-19 , DOI: 10.1080/01973533.2020.1741359
Laura Tian 1 , Nadia Y. Bashir 1 , Alison L. Chasteen 1 , Nicholas O. Rule 1
Affiliation  

Abstract Many older adults try to avoid age discrimination by hiding visible signs of aging. But using cosmetic procedures to conceal one’s age also incurs negative evaluations. This paradox prompted us to ask whether people can detect age concealment and, if so, whether they would either negatively evaluate concealers due to age-concealment stigmas or positively evaluate concealers because they look better. Across four studies with targets who underwent age-concealment procedures, we found that people could detect age concealment. Although people negatively evaluated concealers when thinking about them abstractly, they favored concealers over nonconcealers if they saw photos of them. Moreover, seeing photos of concealers improved subsequent evaluations of new concealers. The visual benefits of age-stigma concealment may therefore attenuate its stigma.

中文翻译:

年龄-耻辱隐瞒对社会评价的影响

摘要 许多老年人试图通过隐藏明显的衰老迹象来避免年龄歧视。但使用整容手术来掩盖自己的年龄也会招致负面评价。这个悖论促使我们询问人们是否可以发现年龄隐藏,如果可以,他们是否会因为年龄隐藏的耻辱而负面评价遮瑕膏,或者因为遮瑕膏看起来更好而积极评价它们。在针对接受年龄隐藏程序的目标的四项研究中,我们发现人们可以检测到年龄隐藏。尽管人们在抽象地思考遮瑕膏时对遮瑕膏的评价是负面的,但如果看到遮瑕膏的照片,他们更喜欢遮瑕膏。此外,看到遮瑕膏的照片可以改善对新遮瑕膏的后续评估。
更新日期:2020-03-19
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