ABSTRACT

Technological innovations, especially smart fitness wearables, are playing a critical role in the future of fitness and overall well-being. Extant research has examined the adoption of smart fitness wearables, with limited attention paid to continuance intention. The current study attempts to investigate users’ continuance intentions of using smart fitness wearables by combining expectation confirmation theory and social comparison theory. In particular, this paper extends the expectation confirmation model by adding perceived health outcomes and social comparison tendency to understand the continuance intention of smart fitness variables. The model explains 72.8% of continuance intention, and the findings reveal that perceived health outcome and users’ satisfaction predict continuance intention leading to intention to recommend. Furthermore, the findings confirm the positive impact of social comparison tendency on perceived health outcome and users’ satisfaction. Users’ satisfaction is influenced by perceived usefulness, confirmation, perceived health outcome and social comparison tendency. Our study confirms that mere post-adoption perceived usefulness does not guarantee continuance intention, unless the perceived health outcomes are achieved.

摘要

技术创新，尤其是智能健身可穿戴设备，在未来的健身和整体福祉中发挥着关键作用。现有研究调查了智能健身可穿戴设备的采用情况，但对持续意图的关注有限。目前的研究试图通过结合期望确认理论和社会比较理论来调查用户使用智能健身可穿戴设备的持续意愿。特别是，本文通过添加感知健康结果和社会比较倾向来扩展期望确认模型，以了解智能健身变量的持续意图。该模型解释了 72.8% 的持续意愿，研究结果表明，感知健康结果和用户满意度可以预测导致推荐意愿的持续意愿。此外，研究结果证实了社会比较倾向对感知健康结果和用户满意度的积极影响。用户满意度受感知有用性、确认性、感知健康结果和社会比较倾向的影响。我们的研究证实，除非达到预期的健康结果，否则仅仅采用后感知有用性并不能保证继续使用的意图。