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The similarity-attraction paradigm in persuasive technology: effects of system and user personality on evaluations and persuasiveness of an interactive system
Behaviour & Information Technology ( IF 3.7 ) Pub Date : 2020-02-06 , DOI: 10.1080/0144929x.2020.1723701
Peter A. M. Ruijten 1
Affiliation  

This paper presents a study that tests whether the similarity-attraction paradigm applies to persuasive technology. That is, the notion that similarity leads to more positive evaluations and persua...

中文翻译:

说服技术中的相似性吸引范式:系统和用户个性对交互系统评价和说服力的影响

本文提出了一项研究,测试相似性吸引范式是否适用于说服技术。也就是说,相似性会导致更积极的评价和说服的概念……
更新日期:2020-02-06
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