Abstract

This study utilized social network analysis to examine the communication strategies of 54 high school students (2, 916 relationships) within a private online group. Communication strategies were identified through interviews with adolescent Facebook users (N = 12), and coding Facebook data (N = 271 comments/posts). Three themes emerged from the data regarding tactics adolescents applied concerning effective online communication strategies: 1) level of relevancy (the extent to which the post related to their personal lives), 2) use of dialogical questions (the extent to which participants utilized engaging questions to solicit a response), and 3) social media savviness (the extent to which participants utilized images to convey information). Random permutation regression analysis indicated that those who demonstrated high performance levels in social media savviness were more central within the online community. Additionally, participants who applied dialogic questions held significantly higher scores in network betweenness. Implications for programing will be discussed.

摘要

本研究利用社交网络分析来检查私人在线团体中 54 名高中生（2, 916 种关系）的沟通策略。通过采访青少年 Facebook 用户（N = 12）和编码 Facebook 数据（N = 271 条评论/帖子）确定了沟通策略。关于青少年在有效在线交流策略中应用的策略的数据出现了三个主题：1）相关程度（帖子与其个人生活相关的程度），2）对话问题的使用（参与者使用引人入胜的问题的程度）征求回应），以及 3）社交媒体能力（参与者利用图像传达信息的程度）。随机排列回归分析表明，那些在社交媒体精通方面表现出高水平的人在在线社区中更为核心。此外，应用对话问题的参与者在网络介数方面得分明显更高。将讨论编程的含义。