Asymmetric impact-performance analysis (AIPA) is an effective technique for understanding customer satisfaction and formulating improvement strategies for products and services. Typically, AIPA is conducted based on data obtained from customer surveys, which are expensive in terms of time and money. As a new data source, online reviews have many advantages, which are a promising data source for conducting AIPA. To this end, this article proposes a method for conducting AIPA based on online reviews. To illustrate the feasibility and validity of the proposed method, a case study of AIPA for a five-star hotel in Singapore is given. The proposed method can provide managers one more choice for conducting AIPA with lower cost and shorter time since products and services online reviews can be easily collected.

中文翻译：

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群体情报：根据在线评论进行不对称影响绩效分析


非对称影响绩效分析 (AIPA) 是一种了解客户满意度并制定产品和服务改进策略的有效技术。通常，AIPA 是根据客户调查获得的数据进行的，这在时间和金钱方面都是昂贵的。在线评论作为一种新的数据源，具有很多优势，是开展AIPA很有前景的数据源。为此，本文提出一种基于在线评论进行AIPA的方法。为了说明该方法的可行性和有效性，以新加坡某五星级酒店的AIPA为例进行研究。由于可以轻松收集产品和服务的在线评论，该方法可以为管理者以更低的成本和更短的时间进行 AIPA 提供多一种选择。