Mobility as a service (MaaS) promises a bold new future where bundled public transport and shared mobility options (carsharing, ridesharing, bikesharing and microtransit) will provide consumers with seamless mobility on par with and exceeding that of private vehicle ownership. Whilst there is a growing body of work examining the market and end user demand for MaaS, there remains a limited understanding of the supply-side around new business models for delivering these integrated mobility services. Mobility broker/aggregator models have been proposed, but to date there exists no quantitative evidence to empirically test the conditions around which interested businesses might invest or supply in this new entrepreneurial model. In this paper, the idea of mode - agnostic mobility contracts [first proposed in Wong et al. (in: 40th Australasian Transport Research Forum (ATRF), Darwin, 2018)] are tested as the interface for bringing together specialised businesses as part of a future transport ecosystem. Data is collected from 202 organisations across 28 countries and mixed logit models estimated to identify the importance of contract attributes like modal mix, role of government, return on investment expectations, branding and equity contribution on respondent interest to partake in a MaaS business. Willingness-to-pay estimates are then devised to identify the potential value proposition of a mobility broker/aggregator to the business community.

中文翻译：

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通过经纪人/聚合商商业模式提供移动即服务 (MaaS)

出行即服务 (MaaS) 预示着一个大胆的新未来，其中捆绑的公共交通和共享出行选项（汽车共享、拼车、自行车共享和微型交通）将为消费者提供与私家车拥有同等甚至超越的无缝出行。尽管有越来越多的工作在研究市场和最终用户对 MaaS 的需求，但对提供这些集成移动服务的新业务模式的供应方理解仍然有限。已经提出了移动经纪人/聚合器模型，但迄今为止，还没有定量证据来实证测试感兴趣的企业可能在这种新的创业模型中投资或供应的条件。在本文中，模式不可知的移动契约的想法[首先在 Wong 等人中提出。（在：第 40 届澳大拉西亚交通研究论坛 (ATRF)，达尔文，2018 年）]被测试为将专业企业整合为未来交通生态系统的一部分的接口。数据是从 28 个国家/地区的 202 个组织收集的，并估计了混合 logit 模型，以确定合同属性的重要性，例如模式组合、政府角色、投资预期回报、品牌和股权贡献对参与 MaaS 业务的受访者兴趣的重要性。然后设计支付意愿估计，以确定移动经纪人/聚合器对商业社区的潜在价值主张。数据是从 28 个国家/地区的 202 个组织收集的，并估计了混合 logit 模型，以确定合同属性的重要性，例如模式组合、政府角色、投资预期回报、品牌和股权贡献对参与 MaaS 业务的受访者兴趣的重要性。然后设计支付意愿估计以识别移动经纪人/聚合器对商业社区的潜在价值主张。从 28 个国家/地区的 202 个组织收集数据，并估计混合 logit 模型以确定合同属性的重要性，例如模式组合、政府角色、投资预期回报、品牌和股权贡献对参与 MaaS 业务的受访者兴趣的重要性。然后设计支付意愿估计以识别移动经纪人/聚合器对商业社区的潜在价值主张。