Abstract The use of immersive technologies allows for the addition of contextually relevant information into the, otherwise, sterile laboratory experience. The addition of context has been hypothesized to yield improved sample discriminability, in part, due to enhanced involvement or engagement of the panelist. A questionnaire was recently developed to characterize consumer engagement during sensory and consumer testing. The main factors contributing to engagement were active involvement, purposeful intent and affective value. The objective of this study was to further validate the temporal reliability of the engagement questionnaire (EQ) and evaluate how subject engagement changes when assessing red wines in a traditional, immersive, and actual environment. After evaluating the wines in each environment, participants (N = 62) rated their level of agreement on a 10-item questionnaire (EQ) that measured overall levels of engagement with a task. Participants were less actively involved in the wine evaluation (F2,122 = 14.672; p

中文翻译：

---

参与度问卷 (EQ) 的进一步验证：沉浸式技术在葡萄酒评估过程中真的会增加消费者的参与度吗？

摘要 沉浸式技术的使用允许将上下文相关的信息添加到原本无菌的实验室体验中。已经假设添加上下文会产生改进的样本辨别力，部分原因是小组成员的参与或参与增强。最近开发了一份问卷来表征消费者在感官和消费者测试期间的参与度。促成参与的主要因素是积极参与、有目的的意图和情感价值。本研究的目的是进一步验证参与问卷 (EQ) 的时间可靠性，并评估在传统、沉浸式和实际环境中评估红酒时主题参与度的变化。在对每种环境中的葡萄酒进行评估后，参与者 (N = 62) 对他们对一项 10 项问卷 (EQ) 的同意程度进行了评分，该问卷测量了一项任务的整体参与水平。参与者不太积极地参与葡萄酒评估 (F2,122 = 14.672; p