Post-modern societies are characterized by information-based functions that generate the anthropogenic stimuli (as opposed to the industrial society of energy processing and the traditional society whose activities are related to the production of natural crops). Hence, life in the information overload becomes a tiresome daily reality, from which only a very few may escape. These escapers might be regarded as consumers of the new type of ‘luxury goods’ such as: silence experiencing and positively valorized solitude allowing deeper insight into oneself. The polar regions provide an opportunity to withdraw from the anthropogenic noise of the civilization. I do believe that it is one of the most significant drivers of the increasing popularity of traveling to these regions of the world.

后现代社会的特征是产生人为刺激的基于信息的功能（与能源加工的工业社会和其活动与自然农作物生产有关的传统社会相反）。因此，信息过载中的生活变成了令人厌烦的日常生活，只有极少数人可以从中逃脱。这些逃脱者可能被视为新型“奢侈品”的消费者，例如：沉默的经历和积极的孤独感，使他们能够更深入地了解自己。极地地区提供了摆脱文明的人为噪声的机会。我确实认为，这是前往世界这些地区旅行日益普及的最重要因素之一。