Widespread declines in migratory fish highlight the need for increased global efforts to raise awareness of their value and abate threats they face. World Fish Migration Day (WFMD), coordinated by the World Fish Migration Foundation, is a biennial global celebration of open rivers and migratory fish achieved through locally organized events with the common theme of connecting fish, rivers, and people. Since 2014, over 1,200 events have been organized in 80 different countries across all inhabited continents. Here we provide an overview of the WFMD social movement, highlighting its ability to raise awareness surrounding the plight of migratory fish. We provide pertinent case studies to illustrate the creative events held throughout the world intended to build the public and political will to enable protection and restoration of migratory fish populations. From a coordination perspective, there are several key principles that underlay the success of WFMD, including taking an optimistic approach, identifying change‐makers in the community, and carefully timing the growth of the movement. By reflecting on the approach and growth of WFMD, we feel this perspective piece will prove useful to other groups and organizations considering using the power of social movements to achieve common goals related to environmental conservation.

中文翻译：

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世界鱼类迁移日将鱼类，河流和人连接在一起-从一日活动到更广泛的社会运动

迁徙鱼类的广泛减少突出表明需要加大全球努力，以提高人们对其价值和减轻其面临的威胁的认识。由世界鱼迁移基金会协调的世界鱼迁移日（WFMD）是两年一度的全球性庆祝活动，通过当地组织的活动实现开放河和open游鱼类的发展，其主题是将鱼，河和人联系在一起。自2014年以来，在所有居住大洲的80个不同国家/地区组织了1,200多个活动。在这里，我们提供了WFMD社会运动的概述，着重介绍了该运动提高人们对迁徙鱼类困境的认识的能力。我们提供相关的案例研究，以说明在全世界范围内举办的旨在建立公共和政治意愿以保护和恢复迁徙鱼类种群的创新活动。从协调的角度来看，有几个关键原则是WFMD成功的基础，包括采取乐观的态度，确定社区的变革制定者以及谨慎地确定运动的发展时间。通过反思WFMD的方法和发展，我们认为该观点文章将对考虑使用社会运动的力量实现与环境保护相关的共同目标的其他团体和组织有用。找出社区中的变革者，并仔细确定运动的发展时间。通过反思WFMD的方法和发展，我们认为这一观点对其他考虑使用社会运动的力量来实现与环境保护相关的共同目标的团体和组织很有用。找出社区中的变革者，并仔细确定运动的发展时间。通过反思WFMD的方法和发展，我们认为该观点文章将对考虑使用社会运动的力量实现与环境保护相关的共同目标的其他团体和组织有用。