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Customer value in lean product development: Conceptual model for incremental innovations
Systems Engineering ( IF 1.6 ) Pub Date : 2019-10-06 , DOI: 10.1002/sys.21514
Ana Carolina Oliveira Santos 1 , Carlos Eduardo Sanches da Silva 2 , Rodrigo Aparecido da Silva Braga 3 , João Éderson Corrêa 2 , Fabricio Alves de Almeida 2
Affiliation  

As the lean product development (LPD) process is responsible for maximizing the value/waste relation by encouraging different types of innovation, it needs a clear understanding of end customer value. Moreover, lean systems engineering is related to the application of lean thinking (LT) in systems engineering to improve the delivery of value to all stakeholders of the system. Then, faced with this scenario, this research aims to propose a value‐adding conceptual model for incremental product innovations in LPD. A systematic review of the literature from the LT perspective was performed and the conceptions of value were identified and then analyzed and contrasted with the concepts and characteristics of the areas of product development, marketing, and consumer psychology, which made possible the proposition of a conceptual model. The results show that customer value is multidimensional, and it was possible to identify the importance and the need for prioritization of certain dimensions of value for specific markets and customers. The conceptual model named VA2I presented in this study is generic and can be adapted and applied in any type of organization.

中文翻译:

精益产品开发中的客户价值:渐进式创新的概念模型

精益产品开发(LPD)流程负责通过鼓励不同类型的创新来最大化价值/废物关系,因此需要对最终客户价值有清晰的了解。此外,精益系统工程与精益思想(LT)在系统工程中的应用有关,以改善向系统所有利益相关者的价值传递。然后,面对这种情况,本研究旨在为LPD中的增量产品创新提出一个增值概念模型。从LT的角度对文献进行了系统的回顾,确定了价值的概念,然后将其与产品开发,市场营销和消费者心理学领域的概念和特征进行了对比,从而提出了概念模型。结果表明,客户价值是多维的,有可能确定对于特定市场和客户而言,确定价值的某些维度的优先级的重要性和需求。这项研究中提出的名为VA2I的概念模型是通用的,可以在任何类型的组织中进行调整和应用。
更新日期:2019-10-06
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