ABSTRACT The ubiquitous nature of mobile internet devices (i.e., smartphones and tablet computers) has led to an increase of their use within the retail environment as a shopping assistive technology. Consumers use them for a variety of shopping-related tasks, the most significant of which is researching product information. The use of these devices has clearly impacted how consumers shop, but what is not clear is how these devices affect shopper satisfaction, trust in the retailer and subsequent shopper intentions. The purpose of this paper is to better understand these relationships and extend existing research on the use of mobile internet devices in the retail industry. Several hypotheses are offered, and survey data from a nationwide random sample of consumers tested the hypotheses using structural equation modeling. Results indicate that shoppers’ satisfaction and trust in an online information source creates a spill-over effect on satisfaction and trust toward the retailer. Additionally, retailer repatronage intentions increase as a result of this spill-over effect. Contributions to emerging mobile marketing literature and theory, managerial implications, and future research recommendations are discussed.

中文翻译：

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陈列室的好处：在线信息如何为实体零售商创造积极的溢出效应

摘要移动互联网设备（即智能手机和平板电脑）无处不在的性质导致它们在零售环境中作为购物辅助技术的使用增加。消费者将它们用于各种与购物相关的任务，其中最重要的是研究产品信息。这些设备的使用显然影响了消费者的购物方式，但尚不清楚这些设备如何影响购物者满意度、对零售商的信任以及随后的购物者意图。本文的目的是更好地理解这些关系，并扩展有关零售业移动互联网设备使用的现有研究。提供了几个假设，来自全国随机消费者样本的调查数据使用结构方程模型测试了这些假设。结果表明，购物者对在线信息源的满意度和信任度对零售商的满意度和信任度产生溢出效应。此外，由于这种溢出效应，零售商的再光顾意愿增加。讨论了对新兴移动营销文献和理论、管理影响和未来研究建议的贡献。