In this research, we evaluate the moderating role of personality on enjoyment and attention associated with a gamified data collection instrument, and the attractiveness of a surveying organization. In an online experiment, we compare a gamified survey with a traditional survey. The results suggest that gamified surveys are more enjoyable and users are more attentive when filling out gamified surveys. Specific personality traits moderate the effect of attention and enjoyment related to gamification, and the enjoyment associated with gamification increases the attractiveness of a surveying organization. These findings have theoretical and practical implications to improve the design of existing online surveys.

在这项研究中，我们评估了人格对于游戏化数据收集工具所带来的愉悦和注意力的调节作用，以及调查组织的吸引力。在一项在线实验中，我们将游戏化调查与传统调查进行了比较。结果表明，在填写游戏化调查时，游戏化调查更有趣，用户也更专心。特定的人格特质减轻了与游戏化相关的注意力和享乐的影响，而与游戏化相关的享乐增加了测量机构的吸引力。这些发现对改进现有在线调查的设计具有理论和实践意义。