Drawing on adaptive structuration theory and cognitive switching theory, this study develops a research model exploring the effects of cognitive switching stimuli on adaptive information seeking and the moderating effects of information need and personal innovativeness in information technologies. Data collected from microblogging users were used to test the model. The findings suggest that other people’s use, discrepancies, and deliberate initiatives each have significant positive effects on trying new features to seek information. Other people’s use which essentially reflects the nature of learning from observing other people is the most important determinant. Meanwhile, information need and personal innovativeness in IT each positively moderate the effect of other people’s use on trying new features to seek information. This study contributes to theory by examining adaptive information seeking in the context of microblogging which has been largely overlooked by prior literature. The findings and more implications for theory and practice are discussed.

中文翻译：

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从认知转换角度理解微博语境下的自适应信息搜索

本研究借鉴适应性结构化理论和认知转换理论，建立了一个研究模型，探索认知转换刺激对适应性信息寻求的影响以及信息技术中信息需求和个人创新的调节作用。从微博用户收集的数据用于测试模型。研究结果表明，其他人的使用、差异和有意的主动性都对尝试新功能以寻求信息具有显着的积极影响。他人的使用本质上反映了从观察他人中学习的本质，是最重要的决定因素。同时，IT 中的信息需求和个人创新都积极地调节了其他人使用尝试新功能来寻找信息的影响。本研究通过检查微博背景下的自适应信息搜索为理论做出了贡献，微博在很大程度上被先前的文献忽视了。讨论了研究结果以及对理论和实践的更多影响。