Product innovation is a fundamental factor for a company or even the economy of a country to maintain survival, growth, and long-term success. All innovations begin with creative ideas; however, all the ideas are not the source of an opportunity. Ideas should therefore be carefully evaluated and selected from a wide range of creative ideas using appropriate evaluation methods. This article summarizes seven evaluation methods, discusses the basic principles of the different methods, analyzes their advantages and application advice, and proposes an idea screening process model based on the combination of the EcaTRIZ, analytic hierarchy process (AHP), and SWOT, for supporting the ideas screening during fuzzy front end of the innovation process.

中文翻译：

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基于EcaTRIZ、AHP、SWOT方法组合的创新流程前端创意筛选支持模型

产品创新是一个公司甚至一个国家经济保持生存、增长和长期成功的基本因素。所有的创新都始于创意；然而，所有的想法都不是机会的源泉。因此，应该使用适当的评估方法从广泛的创意中仔细评估和选择创意。本文总结了七种评估方法，讨论了不同方法的基本原理，分析了它们的优势和应用建议，并提出了基于 EcaTRIZ、层次分析法（AHP）和 SWOT 相结合的想法筛选过程模型，以支持创新过程模糊前端的创意筛选。