Insect pollinators are becoming visible to societies. Many peer-reviewed papers evidence biophysical and ecological aspects of managed and non-managed insect pollinators. Evidence on stressors of declines yield peer-reviewed calls for action. Yet, insect pollinator declines are inherently a human issue, driven by a history of land-use trends, changes in technologies, and socio-cultural perceptions that unwittingly cause and perpetuate declines. Conservation requires integrating social and ecological understandings to reconfigure human behaviors across societies’ sectors. We review recent literature on the social and cultural dimensions of insect pollinators. People now like bees. We discuss the social challenges and opportunities that accompany this newfound public enthusiasm. These include the generalization of honey bees as representative of bee diversity and pollinator conservation issues, the changing perceptions of pollinators, the paucity of policy research, and how any call to ‘save the bees’ must be a call to stabilize agriculture. We call for greater coordination among biological and socio-cultural researchers to advance insect pollinator conservation practices and policies fit for the Anthropocene.

昆虫传粉媒介在社会上已经越来越普遍。许多同行评审的论文证明了托管和非托管昆虫传粉者的生物物理和生态方面。有关下降压力源的证据产生了同行评审的行动呼吁。然而，昆虫传粉者数量的下降本质上是人类的问题，这是由土地使用趋势，技术的变化以及无意识地导致并持续下降的社会文化观念驱动的。保护需要整合社会和生态的理解，以重新构造跨社会部门的人类行为。我们回顾了有关昆虫授粉媒介社会和文化方面的最新文献。人们现在喜欢蜜蜂。我们讨论了伴随着这种新发现的公众热情而带来的社会挑战和机遇。其中包括以蜜蜂为代表的蜜蜂多样性和传粉媒介保护问题的普遍化，传粉媒介观念的变化，政策研究的匮乏以及任何“拯救蜜蜂”的呼声都必须是稳定农业的呼声。我们呼吁在生物学和社会文化研究人员之间加强协调，以促进昆虫授粉媒介的保存实践和适合人类世的政策。