The successful development of a novel cosmetic product depends on sensory perceptions. Successful results using consumer‐profiling techniques involving cosmetic samples with different characteristics have been reported. However, the use of sensory descriptive techniques by consumers for similar cosmetic samples requires further research. The objective of this study was to evaluate the application of two consumer‐profiling techniques, Intensity Scale and Flash Profile, as instruments for characterization and/or definition of ingredient concentrations in cosmetic formulations. Intensity scales and flash profiling techniques were evaluated in two groups of female consumers. The results showed behavior for the two methods of low consumer consensus and high discrimination of the samples regarding multidimensional aspects. The results indicated that the application of the two descriptive methods with consumers is valid for guiding the definition of the cosmetic formulation, but less effective at detecting smaller differences among formulations. The results also indicated thickness and absorption as being important descriptors of cosmetic emulsions for consumers. PRACTICAL APPLICATIONS: The cosmetic industry is expanding and along with this growth, there is a need for ingredients with natural appeal. Since ingredients are developed not only for their perception of effectiveness but for also sensory perception, an alliance between consumers sensory perception and the development of cosmetic products becomes important. Due to a lack of studies of the issue, the present study seeks to evaluate the efficacy of two consumer‐profiling techniques in characterization and/or definition of ingredient concentrations in cosmetic formulations. These results contribute to the advancement of sensory, consumer, and cosmetic science.

中文翻译：

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化妆品配方定义的消费者分析技术

一种新型化妆品的成功开发取决于感官知觉。已经报道了使用涉及具有不同特征的化妆品样品的消费者分析技术的成功结果。然而，消费者对类似化妆品样品使用感官描述技术需要进一步研究。本研究的目的是评估两种消费者分析技术的应用，即强度量表和闪速分析，作为表征和/或定义化妆品配方中成分浓度的工具。在两组女性消费者中评估了强度量表和闪光分析技术。结果表明，在多维度方面，消费者共识度低和样本区分度高的两种方法的行为。结果表明，两种描述方法对消费者的应用对于指导化妆品配方的定义是有效的，但在检测配方之间的较小差异方面效果较差。结果还表明厚度和吸收是消费者对化妆品乳液的重要描述。实际应用：化妆品行业正在扩大，随着这种增长，需要具有天然吸引力的成分。由于成分的开发不仅是为了他们对有效性的感知，而且是为了感官知觉，消费者感官知觉和化妆品开发之间的联盟变得重要。由于缺乏对该问题的研究，本研究旨在评估两种消费者分析技术在表征和/或定义化妆品配方中的成分浓度方面的功效。这些结果有助于感官、消费者和化妆品科学的进步。