This study investigates the significant factors affecting the adoption of light emitting diode lighting among households in Malaysia by conceptualizing and extending the unified theory of acceptance and use of technology through the adaptation of price value and the anticipated emotions of pride and guilt within the model. This study used the partial least squares technique to validate measurements and to test the research hypotheses. The results obtained from analysing 1075 valid survey questionnaires revealed the effects of performance expectancy, effort expectancy and price value on the intention to use light-emitting diodes among Malaysian households. While the results support the mediating role of attitude between the three variables and intention to use light-emitting diodes, the moderating role of anticipated pride on the relationship between attitude and intention to use light-emitting diodes was not supported. The findings confirm that guilt significantly moderates the relationship between attitude and intention.

中文翻译：

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影响家居采用发光二极管照明意愿的因素

本研究通过对价格价值的适应以及模型中的骄傲和内疚的预期情绪，概念化和扩展接受和使用技术的统一理论，调查了影响马来西亚家庭采用发光二极管照明的重要因素。本研究使用偏最小二乘法来验证测量结果并检验研究假设。分析 1075 份有效调查问卷的结果揭示了性能预期、努力预期和价格价值对马来西亚家庭使用发光二极管的意愿的影响。虽然结果支持态度在三个变量和使用发光二极管的意图之间的中介作用，不支持预期自豪感对使用发光二极管的态度和意图之间的关系的调节作用。研究结果证实，内疚显着调节了态度和意图之间的关系。