In 2016, second‐generation genetically modified (GM) potatoes were approved for production and sale in Canada. In this study, we analyze how consumer acceptance of GM potatoes may be affected by various factors, including the trait introduced (i.e., the product benefits), the type of breeding technology used, and the developer of the potato using any technology. We conduct an online survey and use a stated choice experiment to collect data on consumer acceptance of GM and other potatoes in Canada. Random utility models are used to analyze the economic value consumers place on the various attributes of the potatoes. Our results show that consumers are willing to pay more for a health attribute (reduced acrylamide produced when potatoes are fried) and an environmental attribute. Respondents in general need to face discounted prices to buy potatoes created by either gene editing or GM (either transgenic or cisgenic/intragenic) technologies. However, consumers are in general more accepting of the gene editing technology than the GM technologies. Our results also show that government is the most preferred developer of the potatoes, regardless of technology. Results from this study can help guide public and private management of the introduction of new foods when the products are developed with unpopular technologies.

中文翻译：

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加拿大消费者对基因编辑和转基因马铃薯的接受程度：一种选择实验方法

2016年，第二代转基因（GM）土豆被批准在加拿大生产和销售。在这项研究中，我们分析了消费者对转基因马铃薯的接受度如何受到各种因素的影响，这些因素包括引进的特性（即产品的优势），使用的育种技术的类型以及使用任何技术的马铃薯的开发者。我们进行了在线调查，并使用既定选择实验收集了加拿大消费者对转基因和其他马铃薯的接受程度的数据。随机效用模型用于分析消费者对马铃薯各种属性的经济价值。我们的结果表明，消费者愿意为健康属性（油炸马铃薯时产生的丙烯酰胺含量降低）和环境属性支付更多费用。总体而言，受访者需要面对打折的价格才能购买通过基因编辑或转基因（GM）技术生产的马铃薯。但是，与GM技术相比，消费者通常更接受基因编辑技术。我们的结果还表明，不管技术如何，政府都是土豆的最受青睐的开发商。这项研究的结果可以帮助在采用不受欢迎的技术开发产品时指导公共和私人管理引入新食品。