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Capturing and enhancing provider value in product-service systems throughout the lifecycle: A systematic approach
CIRP Journal of Manufacturing Science and Technology ( IF 4.8 ) Pub Date : 2018-09-17 , DOI: 10.1016/j.cirpj.2018.08.006
Johannes Matschewsky , Mattias Lindahl , Tomohiko Sakao

Although the transition from product seller to product-service system (PSS) provider implies fundamental changes in both value creation for customers and value capture by the provider, prior research has largely focused on the investigation and enhancement of customer value through PSSs. In contrast, a discussion of the changes in how providers attain value and support to enhance this in industrial practice is lacking at this time. This article presents a systematic, empirically-based approach to analyze and enhance PSS providers’ value capture throughout the lifecycle. This is achieved by two methods provider value analysis (PVA) facilitates a structured assessment of the value capture during the provision of PSSs in the use phase of the lifecycle, while provider value evaluation (ProVa) operationalizes the results of this analysis in the design phase to facilitate an improved value capture in the coming iteration. As the approach was developed in close collaboration with a large-scale PSS provider, the article further reports the results of its application in a case study spanning two years. As a result of using PVA, value dimensions of broad relevance for PSS providers are presented, supported by findings of applying the method at an additional PSS provider. Through the approach presented and case study results attained, the article points out how the design and management of a PSS, focusing on the provider’s value and available benefits throughout the lifecycle, can be enhanced in industry, while extending the academic body of knowledge on the value capture of PSS providers and its implications for PSS design and provision.



中文翻译:

在整个生命周期中获取和提高产品服务系统中提供商的价值:一种系统的方法

尽管从产品卖方转变为产品服务系统(PSS)提供者意味着在为客户创造价值和提供者获取价值方面都发生了根本变化,但是先前的研究主要集中在通过PSS调查和增强客户价值上。相比之下,目前尚无关于提供者如何获得价值和支持以在工业实践中增强价值的变化的讨论。本文提出了一种基于经验的系统方法,用于分析和增强PSS提供者在整个生命周期中的价值获取。这是通过两种方法实现的:提供者价值分析(PVA)有助于在生命周期的使用阶段提供PSS期间对价值获取的结构化评估,提供者价值评估(ProVa)在设计阶段将这种分析的结果付诸实践,以促进在即将到来的迭代中更好地捕获价值。由于该方法是与大型PSS提供商紧密合作开发的,因此本文将在为期两年的案例研究中进一步报告其应用结果。由于使用了PVA,因此提出了与PSS提供商具有广泛相关性的价值维度,并得到了在其他PSS提供商处应用该方法的发现的支持。通过提出的方法和获得的案例研究结果,文章指出了PSS的设计和管理(着重于提供商在整个生命周期中的价值和可获得的利益)如何在行业中得到增强,

更新日期:2018-09-17
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