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Perceptions of the taste of colors in children and adults
Color Research and Application ( IF 1.2 ) Pub Date : 2020-04-07 , DOI: 10.1002/col.22503
Mehran Fateminia 1 , Talayeh Dehghani Ghotbabadi 2 , Kamran Mohammadi Azad 3
Affiliation  

Taste is an acquired phenomenon. The tastes of colors are related to people's perceptions and assumptions, as well as their personal experiences. In other words, there is a meaningful correlation between taste and color. However, this correlation requires extensive investigation before general patterns of taste perceptions can be determined. In addition, multiple studies of a range of different populations are necessary. This study investigated the responses of 56 male and 56 female Iranian participants aged 2 to 6 years to 11 colors commonly used in food and food packaging. Data analysis revealed significant correlations between perceptions of the taste of colors and the relationships between primary and secondary colors in Itten's color wheel. The data were also compared with data from an earlier and identical survey of the taste perceptions of adult Iranians. Participants in both groups perceived the taste of secondary colors as the taste common to their two constituent primary colors. In addition, the basic color rules set out in Itten's color wheel in relation to secondary and achromatic colors also affected how the taste of each color was perceived.

中文翻译:

对儿童和成人的色彩味道的认识

味道是一种后天现象。颜色的味道与人们的看法和假设以及他们的个人经历有关。换句话说,味道和颜色之间存在有意义的关联。但是,这种相关性需要先进行大量研究,然后才能确定味觉的一般模式。此外,有必要对一系列不同的人群进行多项研究。这项研究调查了年龄在2至6岁之间的56位男性和56位女性伊朗参与者对食品和食品包装中常用的11种颜色的反应。数据分析显示,在对色彩味道的感知与Itten色轮中原色和副色之间的关系之间存在显着的相关性。还将这些数据与来自先前对成年伊朗人的味觉感知进行的相同调查得出的数据进行了比较。两组的参与者都将第二色的味道视为他们两个组成的原色共有的味道。此外,Itten色轮中规定的与第二色和消色差有关的基本颜色规则也影响了如何感知每种颜色的味道。
更新日期:2020-04-07
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