Introduction

Twitter is the most used social media platform by medical professionals and has become an effective way to disseminate ideas and information.

Aim

To evaluate Twitter usage by some of the larger diagnostic radiology (DR) and interventional radiology (IR) societies.

Materials and Methods

Data were collected from the publicly available Twitter analytics platform, Twitonomy™. Data collected included the number of followers, Twitter output, user engagement and changes of these parameters between January 2017 and January 2019.

Results

DR societies have the largest number of followers. The IR group increased its number of followers by 5139 (55%) compared with 10013 (18%) by the DR group during the period studied. In both years, the IR group posted more tweets/day compared with the DR group (6.6 vs. 4.7). Although user engagement increased for both IR and DR societies, the IR subgroup had a highly engaged user audience with a similar number of ‘likes’ to the DR group despite their larger Twitter following (DR 65500 vs. IR 14411 in 2019).

Conclusions

The IR societies studied experienced comparable Twitter engagement to the larger DR societies. The societies with the smallest number of followers (BSIR and CIRSE) enjoyed the largest relative increase in followers over the study period. IR societies should be encouraged by these results to continue to publicize their work on social media and increase awareness of the specialty.

中文翻译：

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发还是不发？放射学会对Twitter的使用。

介绍

Twitter是医疗专业人员最常用的社交媒体平台，已成为传播思想和信息的有效途径。

目标

评估一些较大的放射诊断学（DR）和介入放射学（IR）学会对Twitter的使用情况。

材料和方法

数据是从公开可用的Twitter分析平台Twitonomy™收集的。收集的数据包括2017年1月至2019年1月之间的关注者数量，Twitter输出，用户参与度以及这些参数的更改。

结果

DR社会拥有最多的追随者。在研究期间，IR组的追随者数量增加了5139（55％），而DR组的追随者数量增加了10013（18％）。与DR组相比，IR组在这两年中每天发布的推文更多（6.6对4.7）。尽管IR和DR社团的用户参与度都有所提高，但IR子群的用户参与度很高，尽管他们的Twitter粉丝较多（2019年DR 65500与IR 14411），但与DR组的``赞''次数相似。

结论

所研究的IR社团在Twitter参与度方面与大型DR社团相当。在研究期内，追随者人数最少的社会（BSIR和CIRSE）的追随者相对增长最大。这些结果应鼓励国际关系学会继续在社交媒体上宣传其工作，并提高对该专业的认识。