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Manufacturing practices and servitization: The role of mass customization and product innovation capabilities
International Journal of Production Economics ( IF 9.8 ) Pub Date : 2020-10-01 , DOI: 10.1016/j.ijpe.2020.107747
Yinan Qi , Zhigang Mao , Min Zhang , Hangfei Guo

Abstract Servitization has been viewed as an important method for manufacturers to gain competitive advantages. The purpose of the study is to empirically examine the effects of lean and agile practices as well as mass customization and product innovation capabilities on the implementation of servitization. The hypotheses are empirically examined using structural equation modeling with data collected from 647 manufacturers. The results show that product innovation capability directly improves servitization. Although the direct effect of mass customization capability on servitization is not significant, it improves servitization indirectly through product innovation capability. The findings also reveal that the direct impacts of lean and agile practices on servitization are not significant. Lean and agile practices affect servitization indirectly through product innovation capability, whereas the indirect effects of lean and agile practices on servitization through mass customization capability are not significant. Therefore, this study draws the conclusions that a manufacturer should develop mass customization and product innovation capabilities simultaneously when implementing servitization. Moreover, a manufacturer should also invest on lean and agile practices and product innovation capability at the same time when transforming to a service-based business model to cultivate their synergies on servitization.

中文翻译:

制造实践和服务化:大规模定制和产品创新能力的作用

摘要 服务化一直被视为制造商获得竞争优势的重要手段。本研究的目的是实证检验精益和敏捷实践以及大规模定制和产品创新能力对服务化实施的影响。这些假设是使用结构方程模型对 647 家制造商收集的数据进行实证检验的。结果表明,产品创新能力直接提高了服务化水平。大规模定制能力对服务化的直接影响虽然不显着,但通过产品创新能力间接提高了服务化水平。调查结果还表明,精益和敏捷实践对服务化的直接影响并不显着。精益和敏捷实践通过产品创新能力间接影响服务化,而精益和敏捷实践通过大规模定制能力对服务化的间接影响不显着。因此,本研究得出的结论是,制造商在实施服务化时应同时发展大规模定制和产品创新能力。此外,制造商在向服务型商业模式转型的同时,还应在精益敏捷实践和产品创新能力上进行投资,以培养服务化的协同效应。本研究得出的结论是,制造商在实施服务化时应同时发展大规模定制和产品创新能力。此外,制造商在向服务型商业模式转型的同时,还应在精益敏捷实践和产品创新能力上进行投资,以培养服务化的协同效应。本研究得出的结论是,制造商在实施服务化时应同时发展大规模定制和产品创新能力。此外,制造商在向服务型商业模式转型的同时,还应在精益敏捷实践和产品创新能力上进行投资,以培养服务化的协同效应。
更新日期:2020-10-01
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