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When a Girl Awakened the World: A User and Social Message Analysis of Greta Thunberg
Sustainability ( IF 3.3 ) Pub Date : 2020-03-30 , DOI: 10.3390/su12072707
Jieun Jung , Peter Petkanic , Dongyan Nan , Jang Hyun Kim

Young climate activist Greta Thunberg was Time magazine’s Person of the Year for 2019. In this study, the authors examine the role of social media in Thunberg’s rise to prominence by investigating Twitter communications over 14 months, analyzing tweet contents and user profiles. The changes in sentiment revealed on Twitter are examined, along with four major events from the period. The paper also compares Swedish and American user characteristics in relation to Thunberg. The findings reveal that celebrities and public figures played an essential role in amplifying the influence of the activist. To categorize the influencer group, the authors identified each user’s occupation, organization, location and position on other social issues. The results show that some people held a negative attitude toward Thunberg, not only because of their skepticism about climate change but also because of their views on other social issues, such as gender and age.

中文翻译:

当一个女孩唤醒世界:Greta Thunberg 的用户和社会信息分析

年轻的气候活动家 Greta Thunberg 是《时代》杂志 2019 年的年度人物。在这项研究中,作者通过调查 14 个月的 Twitter 通信、分析推文内容和用户资料,研究了社交媒体在 Thunberg 崛起中的作用。审查了 Twitter 上显示的情绪变化,以及该时期的四个主要事件。该论文还比较了与 Thunberg 相关的瑞典和美国用户特征。调查结果显示,名人和公众人物在扩大活动家的影响力方面发挥了重要作用。为了对影响者群体进行分类,作者确定了每个用户的职业、组织、位置和在其他社会问题上的立场。结果表明,有些人对 Thunberg 持消极态度,
更新日期:2020-03-30
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