Recent data show that fire concentration is becoming rather predominant in Southern European areas. Specifically, 2017–2018 were some of the worst years on record for fires in Europe. We conduct a survey among households in order to understand citizens' preferences towards fire prevention programs in Spain, aiming to reduce the occurrence of megafires. In the survey, special attention is given to prevention policies and the role played by the perceived risk associated with wildfire occurrence. Through the application of a Discrete Choice Experiment (DCE), it was found that Spanish households are willing to support forest fire prevention programs to reduce the frequency of occurrence of the most aggressive wildfires, although it is noteworthy that this support in terms of Willingness to Pay (WTP) estimates is not greater in high risk areas. That is, there is a certain level of discouragement among citizens in high frequency areas when dealing with policies against wildfires, which may be associated with the “risk paradox”.

中文翻译：

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评估西班牙对野火预防政策的偏好

最近的数据表明，火灾集中在南欧地区变得相当重要。具体而言，2017-2018 年是欧洲火灾有记录以来最严重的年份。我们在家庭中进行了一项调查，以了解公民对西班牙防火计划的偏好，旨在减少特大火灾的发生。在调查中，特别关注了预防政策以及与野火发生相关的感知风险所发挥的作用。通过离散选择实验 (DCE) 的应用，发现西班牙家庭愿意支持森林防火计划以减少最具侵略性的野火的发生频率，尽管值得注意的是这种支持在愿意在高风险地区，薪酬 (WTP) 估计值并不高。