Travel surveys are the primary source of data that feed into the analysis and modeling of travel behaviour. Numerous studies have found that the survey method, be it pen and paper, online, interview, smartphone app, or GPS, impacts participation, diligence and accuracy of reporting. In turn, this can lead to bias both in terms of the socio-demographic mix of respondents, and under/mis-reporting of trip information. To date, there is limited understanding of if/how preferences for particular travel survey methods vary across countries. In 2014, a survey of 17,510 adults from 24 countries was undertaken by an internationally-renowned market research firm to assess stated preferences for different travel survey methods. Following an assessment of how preferences vary by country and method, the current paper focuses on responses from five of these countries with long-standing household travel surveys—Australia, USA, France, Germany, and Japan. Results suggest that for a given survey method, willingness to participate in travel surveys varies across countries and within each group of respondents (classified by their socio-demographic characteristics). Australians tend to indicate a higher willingness to participate across the different survey methods compared to their counterparts, particularly from Japan. In terms of socio-demographic characteristics, younger respondents indicate a greater willingness to engage in travel surveys regardless of the method, while females are more likely to prefer diary-based methods than mobile-based methods. Respondents also appear to trade-off effort in completing travel surveys using traditional methods against privacy concerns with mobile-based methods. Results suggest that that there is no ‘one size fits all’ methodology for travel surveys, with designers needing to carefully consider both socio-demographic and cultural differences.

中文翻译：

---

表示愿意参加旅行调查：跨国和跨方法比较

旅行调查是用于旅行行为分析和建模的主要数据来源。许多研究发现，调查方法，无论是笔和纸、在线、访谈、智能手机应用程序还是 GPS，都会影响报告的参与度、勤奋度和准确性。反过来，这可能会导致在受访者的社会人口组合和旅行信息报告不足/错误报告方面产生偏见。迄今为止，对于特定旅行调查方法的偏好是否/如何因国家/地区而异，了解有限。2014 年，一家国际知名的市场研究公司对来自 24 个国家的 17,510 名成年人进行了一项调查，以评估对不同旅行调查方法的既定偏好。在评估偏好如何因国家和方法而异后，当前的论文重点关注其中五个国家的长期家庭旅行调查的回应——澳大利亚、美国、法国、德国和日本。结果表明，对于给定的调查方法，参与旅行调查的意愿因国家和每组受访者而异（按其社会人口特征分类）。与他们的同行相比，尤其是日本人，澳大利亚人倾向于表示更愿意参与不同的调查方法。在社会人口特征方面，年轻的受访者表示无论采用何种方法都更愿意参与旅行调查，而女性更喜欢基于日记的方法而不是基于移动的方法。受访者似乎也在使用传统方法完成旅行调查与使用基于移动方法的隐私问题进行权衡。结果表明，旅行调查没有“一刀切”的方法，设计师需要仔细考虑社会人口和文化差异。