By merging findings from transition studies with recent literature on market-shaping, this paper outlines a conceptual framework that describes the shaping of sustainable markets. The framework comprises three critical processes: enabling exchange practices, proving the system and constructing the narrative. Individually, these processes generate different kinds of value – traded, demonstrated and expected value – and the value output from each process serves as input to the other two processes. Hence the value streams link the processes together. We illustrate the framework by analyzing market-shaping processes for biogas in Sweden. The case analysis shows how public and private actors have engaged in a multitude of activities that have built up the market-shaping processes. The analysis highlights the recursive nature of sustainable market-shaping, showing how key actors must repeatedly respond to tensions resulting from growth and aspirations of growth.

通过将过渡研究的结果与有关市场塑造的最新文献相结合，本文概述了描述可持续市场塑造的概念框架。该框架包括三个关键过程：促成交流实践，证明系统和构建叙述。这些过程分别产生不同类型的价值-交易的，证明的和预期的价值-每个过程的输出值将作为其他两个过程的输入。因此，价值流将流程链接在一起。我们通过分析瑞典沼气的市场塑造过程来说明该框架。案例分析显示了公共和私人行为者如何参与建立市场塑造过程的众多活动。