Abstract Current lifestyles always pose increasing time pressure that can result in unhealthy diets. Our study addresses the role that high-quality plant-based convenience foods can play in promoting healthier consumptions. While convenience foods are in fact often associated with poor nutritional values, the spread of healthy convenience foods could respond to the needs of new lifestyles and promote better food choices. The study is based on a multicomponent model of the Theory of Planned Behaviour that has made it possible to verify how control factors such as cooking skills, product availability, budget, time pressure, and interest in healthy eating can affect the consumption of precooked plant-based foods. The results of Structural Equation Models applied to a sample representative of the Italian population (600 individuals) highlight the presence of a consistent group of consumers (almost 70%) that consider plant-based convenience foods as a useful means to improve their diet. For this cluster, the control factors that significantly influence behaviour are market availability, interest in healthy eating, and time pressure. The advancements in knowledge that this research produces are translated into guidelines for producers, retailers, and policy makers that, in synergy, might encourage consumers to replace unhealthy foods with healthy ones.

中文翻译：

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植物性方便食品消费的驱动因素：计划行为理论的多组分扩展的结果

摘要 当前的生活方式总是造成越来越大的时间压力，这可能导致不健康的饮食。我们的研究探讨了优质植物性方便食品在促进更健康消费方面的作用。虽然方便食品实际上往往与较差的营养价值有关，但健康方便食品的传播可以响应新生活方式的需求并促进更好的食物选择。该研究基于计划行为理论的多分量模型，该模型可以验证诸如烹饪技巧、产品可用性、预算、时间压力和对健康饮食的兴趣等控制因素如何影响预煮植物的消费。基于食物。应用于代表意大利人口（600 人）的样本的结构方程模型的结果突出显示了一致的消费者群体（近 70%）的存在，他们将植物性方便食品视为改善饮食的有用手段。对于这个集群，显着影响行为的控制因素是市场可用性、对健康饮食的兴趣和时间压力。这项研究产生的知识进步被转化为生产者、零售商和政策制定者的指导方针，协同作用可能会鼓励消费者用健康的食物代替不健康的食物。显着影响行为的控制因素是市场可用性、对健康饮食的兴趣和时间压力。这项研究产生的知识进步被转化为生产者、零售商和政策制定者的指导方针，协同作用可能会鼓励消费者用健康的食物代替不健康的食物。显着影响行为的控制因素是市场可用性、对健康饮食的兴趣和时间压力。这项研究产生的知识进步被转化为生产者、零售商和政策制定者的指导方针，协同作用可能会鼓励消费者用健康的食物代替不健康的食物。