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Policy challenges of food advertisements from the viewpoints of Stakeholders: A qualitative study.
Food Science & Nutrition ( IF 3.5 ) Pub Date : 2020-03-11 , DOI: 10.1002/fsn3.1482 Fatemeh Mohammadi-Nasrabadi 1 , Yeganeh Salmani 1 , Seyed Mohsen Banihashemi 2 , Arezoo Haghighian Roudsari 1 , Azizollaah Zargaraan 1 , Fatemeh Esfarjani 1
Food Science & Nutrition ( IF 3.5 ) Pub Date : 2020-03-11 , DOI: 10.1002/fsn3.1482 Fatemeh Mohammadi-Nasrabadi 1 , Yeganeh Salmani 1 , Seyed Mohsen Banihashemi 2 , Arezoo Haghighian Roudsari 1 , Azizollaah Zargaraan 1 , Fatemeh Esfarjani 1
Affiliation
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This study aims to explore the stakeholders’ views and suggestions about the policy challenges of food advertisements. Sixteen semistructured interviews were held with media and the food industry experts. Directed content analysis and constant comparison methods were used to obtained categories until subthemes were extracted, and the results were shared as member checking with the stakeholders. Two categories in two themes and seven subthemes were investigated based on the perspectives of the stakeholders: (a) Creating food advertisements and (b) Regulations and rules of food advertising. Few strict guidelines and rules are governing food advertising in Iran. Some factors influencing the general approach in nutrition policy and particularly the choice of policy options and instruments that can be placed in this area, including economic factors, political leadership, lack of political, and systematic monitoring of food advertising status, will were perceived as powerful constraints in advertising policy. Strong links must be established between all sectors that have a bearing on healthy food (the media, public health community, food industry, and consumers). The research findings seek to offer policy options for both the government and the stakeholders for challenging future policies of food advertising.
中文翻译：
从利益相关者的角度来看食品广告的政策挑战：一项定性研究。
本研究旨在探讨利益相关者对食品广告政策挑战的看法和建议。对媒体和食品行业专家进行了十六次半结构化采访。使用定向内容分析和不断比较的方法来获得类别，直到提取子主题，并将结果作为与利益相关者的成员检查共享。根据利益相关者的观点，对两个主题和七个分主题的两个类别进行了调查：（a）制作食品广告和（b）食品广告的法规和规则。伊朗几乎没有严格的食品广告指导方针和规则。影响营养政策一般方法的一些因素，特别是可以在该领域实施的政策选项和工具的选择，包括经济因素、政治领导、缺乏政治以及对食品广告状况的系统监测，被认为是强有力的。广告政策的限制。必须在对健康食品有影响的所有部门（媒体、公共卫生界、食品工业和消费者）之间建立强有力的联系。研究结果旨在为政府和利益相关者提供政策选择，以挑战未来的食品广告政策。
更新日期：2020-03-11
中文翻译：
从利益相关者的角度来看食品广告的政策挑战：一项定性研究。
本研究旨在探讨利益相关者对食品广告政策挑战的看法和建议。对媒体和食品行业专家进行了十六次半结构化采访。使用定向内容分析和不断比较的方法来获得类别，直到提取子主题，并将结果作为与利益相关者的成员检查共享。根据利益相关者的观点，对两个主题和七个分主题的两个类别进行了调查：（a）制作食品广告和（b）食品广告的法规和规则。伊朗几乎没有严格的食品广告指导方针和规则。影响营养政策一般方法的一些因素，特别是可以在该领域实施的政策选项和工具的选择，包括经济因素、政治领导、缺乏政治以及对食品广告状况的系统监测，被认为是强有力的。广告政策的限制。必须在对健康食品有影响的所有部门（媒体、公共卫生界、食品工业和消费者）之间建立强有力的联系。研究结果旨在为政府和利益相关者提供政策选择，以挑战未来的食品广告政策。
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