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Engaging Users through Social Media in Public Libraries
arXiv - CS - Other Computer Science Pub Date : 2020-02-25 , DOI: arxiv-2003.04204
Hongbo Zou, Hsuanwei Michelle Chen and Sharmistha Dey

The participatory library is an emerging concept which refers to the idea that an integrated library system must allow users to take part in core functions of the library rather than engaging on the periphery. To embrace the participatory idea, libraries have employed many technologies, such as social media to help them build participatory services and engage users. To help librarians understand the impact of emerging technologies on a participatory service building, this paper takes social media as an example to explore how to use different engagement strategies that social media provides to engage more users. This paper provides three major contributions to the library system. The libraries can use the resultant engagement strategies to engage its users. Additionally, the best-fit strategy can be inferred and designed based on the preferences of users. Lastly, the preferences of users can be understood based on data analysis of social media. Three such contributions put together to fully address the proposed research question of how to use different engagement strategies on social media to build participatory library services and better engage more users visiting the library?

中文翻译:

在公共图书馆通过社交媒体吸引用户

参与式图书馆是一个新兴的概念,它指的是一个综合图书馆系统必须允许用户参与图书馆的核心功能而不是参与外围的想法。为了接受参与式理念,图书馆采用了许多技术,例如社交媒体来帮助他们建立参与式服务并吸引用户。为帮助图书馆员了解新兴技术对参与式服务建设的影响,本文以社交媒体为例,探讨如何利用社交媒体提供的不同参与策略来吸引更多用户。本文提供了对图书馆系统的三个主要贡献。图书馆可以使用由此产生的参与策略来吸引其用户。此外,可以根据用户的喜好推断和设计最适合的策略。最后,可以基于社交媒体的数据分析来了解用户的偏好。三个这样的贡献放在一起,以充分解决拟议的研究问题,即如何在社交媒体上使用不同的参与策略来建立参与式图书馆服务并更好地吸引更多访问图书馆的用户?
更新日期:2020-11-03
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