Product packaging is an important instrument for marketers to draw consumer attention to specific product information and influence product perceptions. The purpose of this research is to investigate whether exposure to a product's packaging can also activate specific mindsets that, once activated, alter consumers' food perceptions. The results of three experiments demonstrate that elongated containers activate a health mindset that influences both consumers' perception of the packaged food product but also their health perceptions of subsequently encountered food. Specifically, foods in elongated containers lead consumers to think of concepts related to healthiness, which have differentiable effects on subsequent healthy and unhealthy food products.

中文翻译：

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包装好的心态：细长的包装如何诱导健康的心态

产品包装是营销人员吸引消费者注意特定产品信息并影响产品认知的重要工具。这项研究的目的是调查接触产品的包装是否也能激活特定的心态，一旦激活，就会改变消费者对食物的看法。三个实验的结果表明，细长的容器会激活一种健康心态，这种心态会影响消费者对包装食品的看法，也会影响他们对随后遇到的食物的健康看法。具体而言，细长容器中的食物会导致消费者想到与健康相关的概念，这些概念对后续的健康和不健康食品产生不同的影响。