Abstract. In this article, we introduce the “Campbell Paradigm” as a novel variant of Rosenberg and Hovland’s (1960) tripartite model of attitudes. The Campbell Paradigm is based on a highly restricted measurement model that speaks of a compensatory relation between a person’s latent attitude and the costs that come with any specific behavior. It overcomes the overarching weakness of the original tripartite model (i.e., its relative irrelevance for actual behavior) and offers a parsimonious explanation for behavior. Even though this seems attractive, we also discuss why the paradigm has not gained momentum in the 50 years since it was originally proposed by Donald T. Campbell. To demonstrate the paradigm’s suitability even when implemented with an unrefined instrument in a domain where it has not been used previously, we apply the paradigm to a classic data example from attitude research from the 1984 US presidential election to account for the electorate’s voting intentions and actual voting behaviors.

中文翻译：

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坎贝尔范式作为经典三方态度模型的行为预测重新解释。


摘要。在本文中，我们介绍“坎贝尔范式”作为罗森伯格和霍夫兰（1960）三方态度模型的新颖变体。坎贝尔范式基于高度受限的测量模型，该模型谈到一个人的潜在态度与任何特定行为所带来的成本之间的补偿关系。它克服了原始三方模型的总体弱点（即与实际行为相对不相关），并为行为提供了简洁的解释。尽管这看起来很有吸引力，但我们也讨论了为什么该范式自 Donald T. Campbell 最初提出以来 50 年来一直没有获得发展势头。为了证明该范式的适用性，即使在以前未使用过的领域中使用未经完善的工具实施时，我们将该范式应用于 1984 年美国总统选举态度研究的经典数据示例，以解释选民的投票意图和实际情况。投票行为。