Prejudice researchers have proposed a number of methods to reduce prejudice, drawing on and, in turn, contributing to our theoretical understanding of prejudice. Despite this progress, relatively few of these methods have been shown to reliably improve intergroup relations in real-world settings, resulting in a gap between our theoretical understanding of prejudice and real-world applications of prejudice-reduction methods. In this article, we suggest that incorporating principles from another field, social marketing, into prejudice research can help address this gap. Specifically, we describe three social-marketing principles and discuss how each could be used by prejudice researchers. Several areas for future research inspired by these principles are discussed. We suggest that a hybrid approach to research that uses both theory-based and problem-based principles can provide additional tools for field practitioners aiming to improve intergroup relations while leading to new advances in social-psychological theory.

中文翻译：

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将社会营销见解纳入偏见研究：推进理论并展示实际应用。

偏见的研究者提出了许多减少偏见的方法，这些方法可以借鉴并反过来有助于我们对偏见的理论理解。尽管取得了这一进展，但事实证明，这些方法中很少有方法能够可靠地改善现实世界中的群体间关系，从而导致我们对偏见的理论理解与偏见减少方法在现实世界中的应用之间存在差距。在本文中，我们建议将来自其他领域（社会营销）的原理纳入偏见研究可以帮助解决这一差距。具体来说，我们描述了三种社会营销原则，并讨论了偏见研究人员如何使用它们。讨论了受这些原理启发的未来研究领域。