Background: There is an active debate over the potential for market-based strategies to address micronutrient deficiencies in low- and middle-income countries. However, there are questions over the viability of market-based strategies, reflecting limited evidence on the value that low-income households attach to the nutritional attributes of processed foods. Objective: The objective of this article is to investigate the willingness to pay of primary food purchasers in low-income households in rural Bangladesh for Shokti+, a nutritionally fortified yogurt produced and distributed by Grameen Danone Foods Limited. Methods: A real choice experiment with economic incentives was conducted with 1000 rural food purchasers sampled from the distribution area of Shokti+ in rural Bangladesh. The choices of respondents revealed attribute nonattendance, favoring the fortification attribute over price. Results: Results from a random parameter logit model found that respondents were willing to pay an average of 18 BDT (US$0.22) for fortification and 6 BDT (US$0.073) for brand name. The market price for Shokti+ at the time of the study was 10 BDT (US$0.12). The results from a random effects model suggest the magnitude of willingness to pay for fortification was primarily driven by the nutritional awareness of respondents but offset by household food insecurity. Conclusions: The article concludes that, while there is a viable market for fortified yogurt in rural Bangladesh, efforts to promote this product as a strategy to address micronutrient deficiency are best targeted at low-income households with some capacity to pay for low priced commercially produced foods.

中文翻译：

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低收入消费者是否愿意为孟加拉国的商业生产酸奶的强化买单

背景：对于基于市场的战略解决中低收入国家微量营养素缺乏问题的潜力，存在着激烈的争论。然而，基于市场的战略的可行性存在问题，这反映了低收入家庭重视加工食品营养属性价值的有限证据。目的：本文的目的是调查孟加拉国农村低收入家庭的初级食品购买者对 Shokti+（一种由格莱珉达能食品有限公司生产和分销的营养强化酸奶）的支付意愿。方法：对来自孟加拉国农村 Shokti+ 分布区的 1000 名农村食品购买者进行了经济激励的真实选择实验。受访者的选择揭示了不出席的属性，偏向于防御属性而不是价格。结果：随机参数 logit 模型的结果发现，受访者愿意为强化支付平均 18 BDT（0.22 美元），为品牌支付 6 BDT（0.073 美元）。研究期间 Shokti+ 的市场价格为 10 BDT（0.12 美元）。随机效应模型的结果表明，为强化支付的意愿程度主要由受访者的营养意识驱动，但被家庭粮食不安全所抵消。结论：文章的结论是，虽然在孟加拉国农村有一个可行的强化酸奶市场，但推广该产品作为解决微量营养素缺乏症的策略的努力最适合有能力支付低价商业生产的低收入家庭食物。