ABSTRACT

Objectives: This study examined news media reporting on farm injuries in Canada for the occurrence of prevention messages and factors related to whether an event was reported in more than one article.

Methods: This study used a media database maintained by the Canadian Agricultural Safety Association (CASA), which stores publicly available news media reports of agricultural injuries and fatalities in Canada. Media reports were obtained for the years 2010 through 2017. Reports were coded as whether they reported a fatal or non-fatal injury, age and gender of those affected, urban or rural media, as well as whether they involved machinery, or were in French. Logistic regression was used to determine which variables predicted an event being reported more than once, and whether a report included a prevention message.

Results: The database identified 856 relevant articles. Only 6.3% of the articles included a prevention message, and 34.7% were duplicate articles. Fatal injuries were more likely to be reported in multiple articles (odds ratio: 2.44). There was also significant variation in the occurrence of multiple reports across the years of the study. Prevention messages were more likely to occur when at least one child or female victim was involved in an event. However, only year of publication remained significantly associated with the occurrence of a prevention message in multivariable regression (odds ratio: 0.85).

Conclusion: Prevention messages are rare in media reporting of farm injuries and are decreasing over time. Improved reporting is needed to aid in farm injury prevention.

摘要

目的：本研究调查了有关加拿大农场伤害的新闻媒体报道的预防信息的发生以及与是否在多篇文章中报道了事件有关的因素。

方法：本研究使用了由加拿大农业安全协会（CASA）维护的媒体数据库，该数据库存储了有关加拿大农业伤亡的公共新闻媒体报道。获得了2010年至2017年的媒体报道。报道的编码方式是：报道的是致命或非致命的伤害，受影响的城市或农村媒体的年龄和性别，以及是否涉及机械或法语。 。使用Logistic回归确定哪些变量可以预测一个事件被多次报告，以及报告是否包含预防信息。

结果：数据库确定了856条相关文章。只有6.3％的文章包含预防信息，而34.7％是重复的文章。在多篇文章中更有可能报告致命伤害（赔率：2.44）。在研究的多年中，多个报告的出现也存在显着差异。当至少一名儿童或女性受害者参与事件时，更有可能发生预防信息。但是，仅发表年份仍与多变量回归中预防信息的发生显着相关（优势比：0.85）。

结论：预防信息在有关农场伤害的媒体报道中很少见，并且随着时间的推移逐渐减少。需要改进报告来帮助预防农场伤害。