This paper draws upon 50 interviews and a survey (N = 700) to understand how young people in Argentina manage the proliferation of social media platforms in their everyday lives. Applying work on repertoires, niche theory, polymedia, and media ideologies, we explore how users’ practices are shaped by constellations of meaning attributed to each platform. We find that WhatsApp is a multifaceted communication domain; Facebook is a space for displaying the socially-acceptable self; Instagram is an environment for stylized self-presentation; Twitter is a venue for information and informality; and Snapchat is a place for spontaneous and ludic connections. These constellations are shaped socially and comparatively, and are relatively autonomous from technical affordances. We reflect on the relationship between users’ agency and the structures where it is enacted.

中文翻译：

---

年轻用户如何与多种平台打交道：意义创造在社交媒体中的作用

本文基于50次访谈和一项调查（N = 700），以了解阿根廷的年轻人如何在日常生活中管理社交媒体平台的泛滥。通过运用曲目，利基理论，多媒体和媒体意识形态等方面的工作，我们探索了如何通过赋予每个平台的意义群来塑造用户的实践。我们发现WhatsApp是一个多方面的通信领域。Facebook是一个展示社会认可的自我的空间；Instagram是一个风格化的自我展示环境；Twitter是提供信息和非正式场合的场所；Snapchat是自发和荒谬联系的地方。这些星座在社会上和相对上是成形的，并且相对于技术能力而言是相对自治的。