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Unpacking Medium Effects on Social Psychological Processes in Computer-mediated Communication Using the Social Relations Model
Journal of Computer-Mediated Communication ( IF 7.432 ) Pub Date : 2018-03-23 , DOI: 10.1093/jcmc/zmy002
Wang Liao 1 , Natalya N Bazarova 1 , Y Connie Yuan 1
Affiliation  

This article introduces the social relations model (SRM) to unpack medium effects on social psychological processes. Although such effects have been theorized at group, dyadic, and individual levels separately, some of them can be concurrently analyzed as medium moderation on SRM components. Drawing on existing theories of computer-mediated communication (CMC), we map SRM components onto social psychological processes susceptible to medium effects: (a) “group mean” and “consensus” onto group social integration, (b) “uniqueness” and “dyadic reciprocity” onto relationship development, and (c) “assimilation” and relations between ingroup and outgroup SRM components onto social identity processes. We also summarize the SRM analytics and scenarios of medium moderation, and illustrate the key analytical procedures for adopting the SRM for CMC research.

中文翻译:

使用社会关系模型在计算机介导的沟通中解开媒介对社会心理过程的影响

本文介绍了社会关系模型(SRM),以分析对社会心理过程的中等影响。尽管已分别在小组,二元和个人级别上对这种影响进行了理论化,但可以同时分析其中的一些作为SRM组件的中等调节。借鉴现有的计算机媒介传播理论,我们将SRM组件映射到容易受到中等影响的社会心理过程中:(a)将“群体均值”和“共识”引入群体社会融合中;(b)“唯一性”和“二元互惠”关系发展,以及(c)群体内和群体外SRM组件之间的“同化”和关系进入社会认同过程。我们还总结了SRM分析和中等审核方案,并说明了采用SRM进行CMC研究的关键分析程序。
更新日期:2018-03-23
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