Delivering products, services, and applications to the masses is a problem that more companies face every day in a globalized economy. Imagine what the problem was like 30 years ago when the delivery of media content was a reality but had been achieved by providing solutions that applied to specific media types, delivery methods, countries, regions, industries, and companies. Telecommunication companies distributed music; cable operators distributed TV via cable; terrestrial and satellite broadcasters did the same through terrestrial and satellite networks; and different types of businesses distributed all sorts of recorded media on physical support (film, laser discs, compact cassettes, Video Home System/Betamax cassettes, and so forth).

中文翻译：

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为行业提供标准：MPEG 案例 [标准简述]

向大众提供产品、服务和应用程序是全球化经济中每天都有更多公司面临的问题。想象一下 30 年前，当媒体内容的交付成为现实，但通过提供适用于特定媒体类型、交付方式、国家、地区、行业和公司的解决方案来实现时，问题会是什么样子。电信公司发行音乐；有线电视运营商通过有线电视分发电视；地面和卫星广播公司通过地面和卫星网络进行同样的工作；和不同类型的企业分发各种有形支持的记录媒体（胶片、激光光盘、紧凑型磁带、家庭视频系统/Betamax 磁带等）。