Abstract Current meat consumption habits will need to change, especially those of Western consumers. The level of meat consumption is unsustainable, and a recent study estimates a necessary reduction of 90% of the current intake. Insects are a promising alternative to existing protein sources, but previous literature has emphasised the initial level of disgust displayed towards insects as a food option. The overall aim of this paper is to understand the attitude of consumers towards eating insects, also termed entomophagy, in order to outline the barriers that prevent adoption and provide insights in order to overcome these. Data were collected through an online questionnaire with a representative sample of Danish consumers (n = 975). Several constructs from the literature were measured: food neophobia, disgust, intention to try and intention to eat regularly. In addition, a new attitude scale was used, that specifically measures the attitude towards entomophagy. A discrete choice experiment was a part of the questionnaire. Using LatentGold 5.1 a segmentation analysis based on the choice experiment was conducted. The influences of intention were analysed using hierarchical regression in SPSS 25. Results of the choice experiment indicate that different segments of consumers of entomophagy exist, and that different segments are interested in different types of insects. Younger consumers and males are more positive towards entomophagy in general and the insect options in the choice experiment. Results of the regression analysis indicate that the attitude toward eating insects is multidimensional and that there seem to be indications of attitude ambivalence in all segments. The interest in entomophagy is important, as it will be a key factor in overcoming the barrier of disgust and turning insects into an acceptable food choice in the Western world.

中文翻译：

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恶心还是好吃？检查丹麦消费者对昆虫的态度矛盾

摘要 当前的肉类消费习惯需要改变，尤其是西方消费者的消费习惯。肉类消费水平是不可持续的，最近的一项研究估计需要减少目前摄入量的 90%。昆虫是现有蛋白质来源的有前途的替代品，但以前的文献强调了对昆虫作为食物选择表现出的最初厌恶程度。本文的总体目标是了解消费者对食用昆虫（也称为食虫）的态度，以概述阻止采用昆虫的障碍并提供洞察力以克服这些障碍。数据是通过在线问卷收集的，其中包含丹麦消费者的代表性样本（n = 975）。测量了文献中的几个结构：食物新恐惧症、厌恶、打算尝试并打算定期进食。此外，还使用了一种新的态度量表，专门衡量对昆虫的态度。离散选择实验是问卷的一部分。使用 LatentGold 5.1 进行了基于选择实验的分割分析。使用SPSS 25中的层次回归分析意图的影响。选择实验的结果表明存在不同的食虫消费者群体，并且不同的群体对不同类型的昆虫感兴趣。在选择实验中，年轻消费者和男性总体上对食虫和昆虫选择更积极。回归分析的结果表明，对吃昆虫的态度是多维的，并且似乎在所有部分都存在态度矛盾的迹象。对昆虫的兴趣很重要，因为它将是克服厌恶障碍并将昆虫变成西方世界可接受的食物选择的关键因素。