Continuously innovating their portfolio is a key challenge for practically all companies. Regardless of size, companies today rely on the ability to innovate to maintain their competitiveness. Their performance depends on efficiency when mobilizing internal knowledge and fostering collective intelligence. In that sense, design thinking, with its mix of analytics and intuition, provides valuable support to product management and is a necessary step to improve user experience.

中文翻译：

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设计思维

对几乎所有公司来说，不断创新他们的产品组合都是一项关键挑战。无论规模大小，如今的公司都依靠创新能力来保持竞争力。他们的表现取决于调动内部知识和培养集体智慧时的效率。从这个意义上说，设计思维结合了分析和直觉，为产品管理提供了宝贵的支持，是改善用户体验的必要步骤。