This study aims to explore the specific impact of a color's hue, saturation, and brightness value on people's evaluation, behavior, and emotions in the public space of existing shopping malls. Following a field investigation, color composition and distribution characteristics in the public spaces of shopping malls are summarized. In the real scenes, the hues of colors are mainly warm colors, with some supplemented by blue. The saturation of the majority colors, which are almost grayish colors, is lower than 33% and their brightness is very wide and evenly distributed. An experiment was then conducted in the laboratory, wherein photos taken and sounds recorded on‐site were shown to participants; the participants were then asked to answer questionnaires based on the pleasure‐arousal‐dominance emotion and approach‐avoidance behavior theories. The results showed that hue has a weak effect on individual responses, whereas saturation was found to have a significant effect. Moreover, the brightness difference between colors can cause a change in satisfaction, behavior intention, and emotion. Additionally, in the public spaces of shopping malls, the red color is more associated with embodied meaning, whereas the green color is more associated with referential meaning, in which different objects have significantly different influences.

中文翻译：

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环境颜色对购物中心公共场所个人反应的影响

本研究旨在探讨颜色的色相，饱和度和亮度值对现有购物中心公共空间中人们的评价，行为和情感的特定影响。经过现场调查，总结了商场公共空间的颜色组成和分布特征。在真实的场景中，颜色的色调主要是暖色，还有一些以蓝色为补充。几乎是灰色的大多数颜色的饱和度低于33％，并且它们的亮度非常宽且分布均匀。然后在实验室中进行了一项实验，其中向参与者展示了所拍摄的照片和现场录制的声音。然后，要求参与者根据愉悦感，主导情绪和避免规避行为理论回答问卷。结果表明，色调对个体反应的影响较弱，而饱和度则具有显着影响。而且，颜色之间的亮度差异会导致满意度，行为意图和情感的变化。另外，在购物中心的公共空间中，红色与体现的含义更多相关，而绿色与参照的含义更多相关，其中不同的对象具有明显不同的影响。