Today, car sharing represents a generally accepted and widespread mode of individual transport. Car sharing providers operate their fleets effectively in many cities around the world. Surprisingly, rural areas don’t seem to have been considered in provider’s current expansion strategies. However, studies suggest that car sharing would have the greatest impact on improving sustainability and reducing traffic if it were offered nationwide. In this paper, we analyze the factors that prevent car sharing enterprises from developing their services in rural regions. Supported by a simulation model, we elaborate strategic implications on how to deal with potential hindrances such as lower demand or longer driving distances. For this purpose, a symbiosis of urban and rural car sharing services was analyzed. Our findings indicate a certain feasibility of rural car sharing development, while highlighting the positive effect it could have on car sharing demand in urban areas.

中文翻译：

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在农村地区建立汽车共享服务：基于模拟的车队运营分析

今天，汽车共享代表了一种普遍接受和广泛的个人交通方式。汽车共享供应商在世界各地的许多城市有效地运营着他们的车队。令人惊讶的是，农村地区似乎并未被纳入提供商当前的扩张战略。然而，研究表明，如果在全国范围内提供汽车共享，将对提高可持续性和减少交通量产生最大的影响。在本文中，我们分析了阻碍汽车共享企业在农村地区开展服务的因素。在模拟模型的支持下，我们详细阐述了如何应对潜在障碍（例如需求较低或行驶距离较长）的战略意义。为此，分析了城市和农村汽车共享服务的共生关系。