The use of mobile applications (apps) has been growing in the world of technology, a phenomenon related to the increasing number of smartphone users. Even though the mobile apps market is huge, few studies have been made on what makes individuals continue to use a mobile app or stop using it. This study aims to uncover the factors that underlie the continuance intention to use mobile apps, addressing two theoretical models: Expectation confirmation model (ECM) and the extended unified theory of acceptance and use of technology (UTAUT2). A total of 304 questionnaires were collected by survey to test the theoretical framework proposal, using structural equation modelling (SEM). Our findings indicate that the most important drivers of continuance intention of mobile apps are satisfaction, habit, performance expectancy, and effort expectancy.

中文翻译：

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探索继续使用移动应用程序的意图的影响因素：扩展期望确认模型

在技​​术领域中，移动应用程序（应用程序）的使用在不断增长，这种现象与智能手机用户数量的增加有关。尽管移动应用程序市场巨大，但关于使个人继续使用或停止使用移动应用程序的研究很少。这项研究旨在揭示影响使用移动应用程序的持续意愿的因素，涉及两个理论模型：期望确认模型（ECM）和扩展的技术接受与使用统一理论（UTAUT2）。通过调查收集了总共304个问卷，以使用结构方程模型（SEM）检验理论框架建议。我们的发现表明，移动应用程序持续意图的最重要驱动因素是满意度，习惯，预期性能和预期工作量。