City brand is a valuable asset that improves the competitive advantage of the city in the globalisation era. Relying on uniqueness and utilising various methods, cities endeavour to promote their reputation and sustainability level by attracting the capital and human resources. In the intense competition between the global cities, recognition of the factors that enhance the city’s reputation will improve urban planning and management framework. This study explores how the city could obtain the reputation that it deserves through a more in-depth study of the city branding phenomenon. For this purpose, some of the city branding practices criticised using the empirical analysis method. The finding highlights that although city branding with its complex nature is an effective tool for promoting the city’s reputation, residents and their priorities have an insufficient concentration in many city branding practices.

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在城市时代加强城市声誉：对城市品牌理论的洞察

城市品牌是全球化时代提升城市竞争优势的宝贵资产。城市依靠独特性和多种手段，通过吸引资金和人力资源，努力提升其声誉和可持续发展水平。在全球城市之间的激烈竞争中，认识提升城市声誉的因素将改善城市规划和管理框架。本研究通过对城市品牌化现象的更深入研究，探讨了城市如何获得应有的声誉。为此，一些城市品牌实践使用实证分析方法进行了批评。调查结果强调，虽然城市品牌因其复杂的性质是提升城市声誉的有效工具，