The purpose of the present research is to understand individuals’ intentions to limit their personal information online to partially anonymize their digital identity. Key concepts from several privacy theories are used to generate hypotheses that can be used to understand the behavior of interest. Data from a national probability sample of 792 adults is used to test the hypotheses. The results indicate that the size of an individual’s digital footprint, their need for control over personal information, and past privacy violations are important determinants of their online information limiting behavior. The findings have important implications for theory and practice. From a theoretical perspective, the findings indicate that individual intentions to limit personal information online seem to be based on a desire to balance their current online exposure with their need to control their personal online information. Past privacy violations also exert an influence on online information disclosures. The research is important for organizations and policy makers in designing privacy policies and proposing regulation that recognizes the dilemma that individuals encounter when they share information online with an organization for mutual benefit.

中文翻译：

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了解个人限制在线个人信息披露以保护其隐私的意图：对组织和公共政策的影响

本研究的目的是了解个人在网上限制其个人信息以部分匿名其数字身份的意图。来自几种隐私理论的关键概念用于生成可以用来理解感兴趣行为的假设。来自792位成年人的全国概率样本中的数据用于检验假设。结果表明，个人数字足迹的大小，他们对个人信息的控制需求以及过去的隐私侵犯是其在线信息限制行为的重要决定因素。这些发现对理论和实践具有重要意义。从理论上讲 研究结果表明，个人限制在线个人信息的意图似乎是基于平衡其当前在线暴露程度和控制其个人在线信息需求的愿望。过去侵犯隐私的行为也会对在线信息披露产生影响。该研究对于组织和政策制定者在设计隐私权政策和提出法规时非常重要，该法规应认识到个人与组织在线共享信息以互利时遇到的困境。