Content is of primary importance in the World Wide Web. In particular, subjective perceptions of content are known to influence a variety of user evaluations, thereby altering attitudes and behavioral outcomes. Thus, it is essential that individually experienced facets of content can be adequately assessed. In a series of seven studies, we create, validate, and benchmark a measure for users’ subjective view on web content. In the first six studies, a total of 3106 participants evaluated a sum of 60 websites. The resulting Web-CLIC questionnaire is a 12-item measure based on prior research on web content. It encloses four main facets of users’ content experience: clarity, likeability, informativeness, and credibility – jointly representing a general factor subjective content perception. Very high internal consistencies and high short- to medium-term retest reliabilities are demonstrated. Strong evidence for construct validity in terms of factorial, convergent, divergent, discriminative, concurrent, experimental, and predictive validity is found. In a seventh study, encompassing 7379 ratings on 120 websites, benchmarks for 10 different content domains and optimal cut points are provided. Overall, the present research suggests that the Web-CLIC is a sound measure of subjective content perception of both practical and theoretical benefit.

内容在万维网中至关重要。特别地，已知内容的主观感知会影响各种用户评估，从而改变态度和行为结果。因此，必须充分评估内容的各个方面，这一点至关重要。在一系列的七项研究中，我们创建，验证和基准衡量用户对Web内容的主观看法的度量。在前六项研究中，共有3106名参与者评估了60个网站。得出的Web-CLIC调查表是基于对Web内容的先前研究的12个项目的量度。它包含了用户内容体验的四个主要方面：清晰度，可喜性，信息性和可信度-共同代表一个普遍因素主观的内容感知。证明了很高的​​内部一致性和很高的短期至中期再测试可靠性。在析因，收敛，发散，判别，并发，实验和预测效度方面，有力地证明了构造效度。在第七项研究中，涵盖120个网站上的7379个评分，提供10个不同内容域的基准和最佳切入点。总体而言，本研究表明，Web-CLIC是对主观内容感知具有实际和理论意义的一种有效衡量方法。