ABSTRACT Galleries, libraries, archives and museums (GLAMs) are increasingly using digital technologies for storytelling and creating mobile applications (apps) for cultural heritage content, but how apps are used in practice to communicate information to users has not been widely studied. A team of people from a heritage organisation, a university, and mobile app development group plan to create a bespoke heritage trail app for Ireland, but to date design conventions/recommendations for this genre are lacking. This article applies a systematic approach to digital narrative content analysis to better understand how apps are being used specifically for heritage trails with the aim of identifying what the common features are, which modalities and narrative techniques are used. The selected corpus included 55 apps downloaded from the Google Play Store. The results of this content analysis—based on the App Walkthrough Method (Light, B., Burgess, J., & Duguay, S. (2018). The walkthrough method: An approach to the study of apps. New Media & Society, 20(3), 881–900)—show that there is a gap between academic research themes/trends and how digital narrative is actually being communicated in the current market, and it aims to inform the future development of heritage trail apps by including a list of design and content features common to this genre.

中文翻译：

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遗产步道移动应用程序中的数字叙事惯例

摘要 画廊、图书馆、档案馆和博物馆 (GLAM) 越来越多地使用数字技术来讲述故事并为文化遗产内容创建移动应用程序（应用程序），但在实践中如何使用应用程序向用户传达信息尚未得到广泛研究。来自遗产组织、大学和移动应用程序开发小组的一个团队计划为爱尔兰创建一个定制的遗产步道应用程序，但迄今为止缺乏针对这一类型的设计惯例/建议。本文将系统方法应用于数字叙事内容分析，以更好地了解应用程序如何专门用于遗产小径，目的是确定共同特征是什么，使用了哪些模式和叙事技术。选定的语料库包括从 Google Play 商店下载的 55 个应用程序。此内容分析的结果——基于 App 演练方法 (Light, B., Burgess, J., & Duguay, S. (2018)。演练方法：应用程序研究的方法。新媒体与社会， 20(3), 881-900)——表明学术研究主题/趋势与当前市场中数字叙事的实际传播方式之间存在差距，它旨在通过包括一个此类型常见的设计和内容特征列表。