Transformable apparel offers two or more functional and/or alternative aesthetic styles through various manipulative methods, which is considered a sustainable alternative in the fashion industry to reduce excess clothing consumption. The study intends to identify the influences of environmental apparel knowledge, environmental beliefs, and personal values on consumers’ intention to purchase transformable apparel products. The theory of reasoned action (TRA) was applied as the foundation for the conceptual framework, which considered attitude and social factors to be crucial factors influencing the intention. Data were collected from 306 female college students in the United States through an online survey. Proposed hypotheses were tested by structural equation modeling (SEM). The results confirmed the positive influences of the tendency for creative choice, environmental beliefs, environmental apparel knowledge, and attitude on female college students’ intention to purchase transformable apparel products. Furthermore, practical and theoretical implications based on the results were discussed as well.

中文翻译：

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将一件服装转换为更多外观：影响年轻女大学生消费者购买可变形服装的意愿的因素

可变形服装通过各种操作方法提供两种或多种功能和/或替代的美学风格，这被认为是时装界可持续的替代方案，以减少过多的服装消耗。该研究旨在确定环境服装知识，环境信念和个人价值观对消费者购买可变形服装产品的意图的影响。理性行动理论（TRA）被用作概念框架的基础，概念框架认为态度和社会因素是影响意图的关键因素。通过在线调查收集了来自美国306名女大学生的数据。通过结构方程模型（SEM）检验了提出的假设。结果证实了创造性选择趋势，环境信念，环境服装知识和态度对女大学生购买可变形服装产品的意愿产生了积极影响。此外，还讨论了基于结果的实践和理论意义。